Your LinkedIn summary is one of the most widely-read sections on your profile. This section should be used to hook the reader and persuade them to look further at your job history, education, certifications and awards.
In fact, according to TheLadders, studies show that recruiters spend more than 90% of their time focused on your profile’s summary. Here are a five tips to help optimize this critical section and write a persuasive summary:
1. Mind your tone
Your LinkedIn profile should have a more conversational tone than your resume. Try using first person pronouns like “I” to help tell your story.
2. Include a value proposition
Your summary section is your opportunity to show your value. Clearly explain your qualifications to stand out!
3. Entice with highlights
Include highlights to back up your value proposition and to prove your worth. Detail the proudest moments of your career. Remember, highlights with measurable statistics are ideal.
4. Include skills
Include a list of job-related skills to allow the reader to quickly see what skills align with the position you are interested in, but also to enhance your profile’s searchability.
5. Have multiple points of contact
Include several options for visitors to connect with you. Although there is a direct message option, it is important to make yourself even more accessible by including an email and cell phone number.
