Marketing Manager
Location: Mesa / Tempe, Arizona
Compensation: $60,000–$70,000 annually (based on experience)

Overview

We are seeking a Marketing Manager to lead both the strategy and execution of local marketing initiatives for a dynamic athletic club, restaurant and events venue. This role places a strong emphasis on developing comprehensive marketing plans for events and building, managing, and optimizing customer loyalty programs.  

This position is highly execution-focused but requires a strategic mindset to plan, organize, and deliver marketing initiatives that drive engagement, increase event attendance, strengthen customer retention, and support overall revenue growth. The ideal candidate thrives in a fast-paced environment and brings structure, creativity, and accountability to day-to-day marketing operations.

Key Responsibilities

Event Marketing Strategy and Execution

Develop and own marketing plans for all events, from initial concept through post-event analysis. Create targeted promotional strategies to drive attendance and participation, including digital campaigns, in-venue promotions, partnerships, and grassroots efforts.

Customer Loyalty Program Development and Management

Build, execute, and continuously improve customer loyalty and retention programs. Develop campaigns to drive enrollment, repeat visits, and customer engagement. Analyze program performance, track key metrics, and implement enhancements to increase customer lifetime value.

Creative Development and Campaign Execution

Develop and implement weekly marketing materials and promotional assets, including event promotions, member offers, pricing updates, digital displays, email visuals, and social media content. This includes both static posts and short-form video content to support ongoing campaigns.

Email Marketing and Digital Platforms

Manage the day-to-day execution of email marketing initiatives, including customer segmentation, targeted campaigns, and lifecycle marketing tied to events and loyalty programs.

Content Creation and Social Media Management

Capture weekly photo and video content onsite, with a focus on promoting upcoming events and highlighting customer experiences. Maintain a consistent and organized social media calendar .

Marketing Calendar Management

Take full ownership of the marketing calendar, aligning event campaigns, promotions, and loyalty initiatives into a cohesive plan. Coordinate timelines for asset creation and campaigns through weekly planning meetings.

Community and Local Marketing Outreach

Lead local marketing efforts by building relationships and executing outreach initiatives with community organizations, including chambers of commerce, nearby businesses, apartment communities, and schools.

Qualifications

• 5+ years of hands-on experience creating and executing marketing campaigns, with a strong emphasis on event marketing and customer loyalty and retention programs.
• Proven ability to develop marketing plans for events and drive measurable results through customer engagement and retentiontrategies.
• Experience building and maintaining community partnerships and executing local marketing initiatives.